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Alliance Entertainment Appoints Paramount Veteran Robert Oram as EVP to Accelerate Home Entertainment Expansion

Core Insights - Alliance Entertainment has appointed Robert Oram as Executive Vice President to enhance its filmed entertainment sales and distribution efforts, reflecting the company's commitment to operational excellence and leadership in collectibles distribution [1][2][3] Company Overview - Alliance Entertainment is a leading distributor and fulfillment partner in the entertainment and pop culture collectibles industry, offering over 325,000 unique in-stock SKUs, including more than 57,300 exclusive titles across various formats [4] - The company serves over 35,000 retail locations and provides e-commerce fulfillment for major retailers, leveraging its extensive catalog and operational expertise [4] Leadership and Strategy - Robert Oram brings 30 years of experience in the home entertainment industry, previously serving as Head of Domestic Sales and Trade Marketing at Paramount Pictures Home Entertainment, where he excelled in strategic retail partnerships [2][3] - Oram's appointment is expected to drive performance and sales growth in high-value collectible formats, aligning with the company's mission to lead at the intersection of entertainment and collectibles [3] Market Position and Growth Potential - The company is positioned to capitalize on the growing demand for premium film formats and aims to enhance its retail impact while delivering value to studio partners and retail customers [3] - Alliance is focusing on building infrastructure, talent, and partnerships to support growth in a multi-billion-dollar market for physical media [3]