冰城双节“粽”享新意：非遗潮玩遇童趣 消费市场掀热浪

Core Viewpoint - The upcoming Dragon Boat Festival coinciding with Children's Day is expected to boost consumer activity in Harbin, enhancing the festive atmosphere and driving sales across various sectors [1][9]. Group 1: Consumer Trends - Traditional festive foods such as zongzi, salted duck eggs, and mung bean cakes are becoming popular among consumers, with brands innovating in flavors and packaging [3][4]. - Notable brands like Laodingfeng are introducing diverse and nutritious zongzi flavors, including "Rose Bean Paste Zongzi" and "Purple Rice and Fragrant Taro Zongzi," while also using higher-quality Northeast glutinous rice this year [3][4]. - Sales of traditional zongzi gift boxes have declined, with consumers preferring loose zongzi instead [4][6]. Group 2: Promotional Activities - Retailers are launching discounts and promotions, particularly in children's clothing stores, to attract families celebrating both festivals [9]. - Various brands, including Sanquan and Simian, are showcasing different types of zongzi in supermarkets, contributing to a vibrant shopping atmosphere [6]. Group 3: Cultural and Recreational Events - The dual celebration of the Dragon Boat Festival and Children's Day is expected to enhance outdoor activities, with many citizens participating in traditional celebrations and tourism [12]. - Harbin's scenic spots are organizing creative events to draw visitors, with a reported 2% increase in flight bookings for the holiday compared to last year [13]. - Events such as the "Non-Heritage Shopping Month" and various cultural performances are set to enrich the consumer experience during the holiday [12][13].