君乐宝携手中国国家体操队 发布简醇专利菌群系列新品

Core Insights - Junlebao Dairy Group has launched a new product line in collaboration with the Chinese National Gymnastics Team, emphasizing its status as the designated dairy product for the team and highlighting its leadership in the low-temperature yogurt market [1][2] - The partnership symbolizes a deep resonance between the revitalization of China's dairy industry and the construction of a strong sports nation, showcasing the recognition and trust from a top national sports team [1][2] Company Development - Junlebao has transformed from a regional dairy company to the market leader in low-temperature yogurt, overcoming challenges such as foreign strain monopolies by establishing its own lactic acid bacteria strain library with an investment of 500 million yuan [2] - The company has developed a patented series of products under the "Jianchun" brand, which includes various convenient packaging options and emphasizes health benefits through a clean formula and active probiotics [2] Product Features - The newly launched Jianchun series includes products with zero sugar and low glycemic index (GI), utilizing ten active lactic acid bacteria strains to promote gut health [2] - The flagship product, "Jianchun Ton Ton Barrel," contains 100 billion active bacteria per bottle, aimed at providing consumers with a healthy and worry-free dietary option [2] Market Position - Junlebao's Jianchun series holds the number one market share in both the zero-sugar yogurt and low-temperature yogurt segments, establishing itself as a benchmark for healthy family beverages [2] - The company has positioned itself as a leader in the health-conscious consumer trend, with support from major e-commerce platforms like JD.com to promote its products [2] Future Aspirations - Junlebao aims to make "the choice of world champions" a daily staple for millions of families, reflecting its commitment to high-quality development and social value in promoting national health [3]