BAOZUN(US:BZUN) Jin Rong Jie·2025-05-29 14:04Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a maintained buy rating from CMB International, indicating investor confidence in the company's growth potential [1][2]. Financial Performance - As of March 31, 2025, Baozun's total revenue reached 2.064 billion RMB, reflecting a year-on-year growth of 4.27% [1]. - The net profit attributable to shareholders was -63.08 million RMB, which represents a year-on-year increase of 5.34% [1]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally across various regions including East Asia, Southeast Asia, Europe, and North America [2]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all aimed at sustainable business development and technological empowerment for brand partners [2]. - As part of its 15th anniversary, Baozun launched a new corporate promotional video showcasing its role in the digital commercial lifecycle and its commitment to providing high-value services and solutions [2].