Xin Lang Ke Ji·2025-05-29 14:10Core Insights - Li Auto reported Q1 2025 total revenue of 25.9 billion yuan, a year-on-year increase of 1.1% but a quarter-on-quarter decline of 41.4% [1] - The net profit for the same period was 646.6 million yuan, up 9.4% year-on-year but down 81.7% quarter-on-quarter [1] - Non-GAAP net profit was 1 billion yuan, a year-on-year decrease of 20.5% and a quarter-on-quarter decrease of 74.9% [1] Financial Performance - Total revenue for Q1 2025: 25.9 billion yuan, YoY +1.1%, QoQ -41.4% [1] - Net profit: 646.6 million yuan, YoY +9.4%, QoQ -81.7% [1] - Non-GAAP net profit: 1 billion yuan, YoY -20.5%, QoQ -74.9% [1] Market Strategy and Outlook - Following the launch of the L series smart models, Li Auto has seen a healthy sales growth, with weekly sales exceeding 10,000 units [2] - As of May, the market share in the NEV segment priced above 200,000 yuan reached 14.7% [2] - The company aims to achieve a monthly sales target of 50,000 units for the new models [2] Product Development Plans - Li Auto plans to expand into the MPV and sedan markets after achieving a revenue scale of 300 billion yuan, based on market demand [2] - The current focus remains on the extended-range SUVs and pure electric SUVs, with a dual strategy for the L and i series [2]