Core Viewpoint - Recent news regarding the restructuring of Gao Xin Retail's (HK06808) operations, particularly the adjustment of its Da Run Fa stores, has sparked significant discussion in the market. The company has clarified that it is not closing its Northeast region but rather reorganizing its operational zones to enhance efficiency and customer service [1][2]. Financial Performance - Gao Xin Retail reported a revenue of RMB 71.55 billion and a net profit of RMB 386 million for the fiscal year ending March 31, 2025, marking a turnaround from previous losses [3][4]. - The company achieved a gross profit of RMB 17.24 billion, although this represented a 4% decrease compared to the previous year [4]. - The total assets decreased by 7.8% to RMB 55.97 billion, while total liabilities fell by 8.7% to RMB 35.55 billion [4]. Strategic Changes - The company has transitioned ownership from Alibaba to DeHeng Capital, which has led to a renewed focus on a "low-price" strategy and a commitment to restructuring its market approach [5][6]. - Gao Xin Retail aims to enhance its competitive edge by emphasizing price competitiveness and customer experience through its "everyday low price + community life center" model [8][14]. Operational Adjustments - The restructuring of operational zones from five to four is intended to streamline management and improve service delivery [1][10]. - The company has closed a total of 9 stores, including 8 large hypermarkets and 1 medium-sized supermarket, as part of its cost-cutting measures [10]. Market Position and Competition - Gao Xin Retail continues to face intense competition, particularly in non-first-tier cities, where new entrants like Sam's Club and ALDI are expanding their presence [15][16]. - The company has acknowledged the need to attract more customers to its stores, emphasizing the importance of foot traffic for its growth [14]. Future Outlook - The company plans to focus on various aspects such as product offerings, pricing strategies, operational efficiency, store planning, talent development, and membership operations to strengthen its market position [14].
否认大润发裁撤东北大区 德弘资本接手3个月：高鑫零售的“变”与“不变”