WSM Expands Dorm Market Presence With Dormify Acquisition

Williams-Sonoma, Inc. (WSM) acquired the intellectual property of Dormify, an online retailer focused on home solutions for college students and young adults. The company plans to bring Dormify back to the market in 2026 through a relaunch.WSM stock inched down 1.4% during yesterday’s trading hours.WSM Enhances Market Presence With DormifyThe acquisition of Dormify’s intellectual property is in line with WSM’s focus on building and acquiring brands for different life stages and styles. The strategic move su ...