从宁波跨博会看外贸新气象：创新优势凸显 出海模式更多元

Core Insights - The 2025 Ningbo Export Cross-Border E-commerce Expo showcases the vitality of China's foreign trade, featuring 2,500 foreign trade factories, 36 cross-border e-commerce platforms, and 190 service enterprises across a 70,000 square meter exhibition area [1] Product Diversity and Innovation - The expo highlights the diverse supply advantages of Chinese export products across five major sectors: home furnishings, pet and baby products, electronics and lighting, hardware tools and automotive supplies, and daily necessities and gifts [2] - Companies are increasingly focusing on customized services to meet the varying cultural and functional demands of different markets, such as the preference for cartoon-themed wooden toys in Japan and Viking-themed products in Europe [2] - The demand for chicken coops has surged in the U.S. due to rising egg prices, with one company reporting a monthly order volume exceeding 10,000 sets [2] Strengthening Competitiveness - Chinese companies are enhancing their competitiveness through product innovation, technology development, and brand building, transitioning from OEM to self-owned brands [3] - The introduction of smart features in home products, such as voice control and bone conduction speakers, reflects a trend towards intelligent and differentiated design in consumer goods [3] Supply Chain Resilience - Companies are adopting diversified strategies, such as establishing overseas warehouses and factories, to enhance resilience against international trade fluctuations [4] - A company reported that its U.S. orders remained stable during tariff increases due to pre-stocked inventory in overseas warehouses [4] - The establishment of a factory in the Philippines has allowed one company to maintain 30% of its production capacity, ensuring stable supply to the U.S. and Canada [4] Global Collaboration and Logistics Innovation - The expo featured a Malaysian factory group showcasing American-style and panel furniture, aiming to provide local design and source production resources for Chinese sellers [5] - The logistics model is evolving, with more businesses utilizing overseas warehouses for efficient inventory management and rapid response to market demands [5] - The presence of international trade merchants at the expo indicates a strong interest in collaboration, with over 30 countries represented [6]