Zheng Quan Ri Bao·2025-05-29 16:09Group 1 - The Chinese catering industry is at a crossroads of scale expansion and value reconstruction, with a projected revenue growth of 5.3% in 2024, reaching 5.57 trillion yuan [1] - The industry faces pressures of declining average spending and profits, alongside intensified market competition [1] - A significant trend is emerging where capable catering and tea enterprises are accelerating their overseas expansion, focusing on cultural integration, standardization, and supply chain development [1] Group 2 - The international catering service market is expected to reach $3.8 trillion by 2026, with a compound annual growth rate of 5.9% from 2022 to 2026 [2] - The share of Chinese cuisine in the international market is projected to grow to 10.8% by 2026, outpacing the overall growth of the international catering market [2] - Key motivations for Chinese brands to enter international markets include the need for market expansion, cultural promotion through cuisine, and increasing acceptance of Chinese food among local consumers [2] Group 3 - The Chinese government has issued guidelines to support the overseas expansion of Chinese cuisine, including cooperation in inspection and quarantine, and promoting Chinese chefs to work abroad [3] - Historical examples of successful overseas expansion include companies like Happy Lamb, which has established over 100 stores in more than 10 countries [3] - The current phase of globalization for Chinese catering is shifting from single-store models to systematic and scalable development [3] Group 4 - Supply chain integration is a core driver for the success of Chinese catering enterprises in international markets, with companies like Haidilao and Mixue leveraging their supply chain advantages [4] - Mixue has established a vast network of over 46,000 stores across 11 countries, supported by a standardized product system [4] - The company aims to continue expanding into new markets to build a globally influential brand [4] Group 5 - The process of "going overseas" is not without challenges, including cultural misunderstandings and regulatory hurdles that can lead to operational difficulties [5][6] - Establishing a global certification system for Chinese chefs and leveraging technology in supply chains are seen as essential for overcoming these challenges [6] - Successful overseas expansion requires careful brand development and local market adaptation, as well as digital empowerment strategies [7] Group 6 - Industry associations are increasingly focused on supporting enterprises in their overseas endeavors, addressing needs for cross-border resource integration and local operational support [8] - Several companies, including Guming and Mixue, have successfully listed on the Hong Kong Stock Exchange to secure funding for their international strategies [8] - Future plans for overseas expansion include targeting markets with significant growth potential, such as Malaysia, the Philippines, and North America [8]