GO vs. CL: Which Stock Is the Better Value Option?

Core Insights - The article compares Grocery Outlet Holding Corp. (GO) and Colgate-Palmolive (CL) to determine which stock is more attractive to value investors [1] Valuation Metrics - Grocery Outlet Holding Corp. has a Zacks Rank of 2 (Buy), while Colgate-Palmolive has a Zacks Rank of 3 (Hold), indicating that GO has shown more impressive earnings estimate revision activity [3] - GO has a forward P/E ratio of 18.61, compared to CL's forward P/E of 25.16, suggesting that GO is more attractively valued [5] - The PEG ratio for GO is 3.76, while CL's PEG ratio is 4.88, indicating that GO's expected EPS growth rate is more favorable [5] - GO's P/B ratio is 1.14, significantly lower than CL's P/B ratio of 101.45, further supporting GO's valuation attractiveness [6] Conclusion - Given the stronger estimate revision activity and more attractive valuation metrics, value investors are likely to view Grocery Outlet Holding Corp. as the superior investment option compared to Colgate-Palmolive [7]