一季度合同负债大幅增加，欧派家居称受益于“国补”

Core Viewpoint - The company reported its first decline in both revenue and profit in 30 years, but there are signs of recovery in sales due to government subsidies aimed at boosting consumption [3][4]. Financial Performance - In 2024, the company achieved operating revenue of 18.925 billion yuan, a year-on-year decline of 16.93% [4]. - The net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year [4]. - The company's contract liabilities increased significantly, reaching 2.897 billion yuan in the first quarter, a growth of approximately 47% from the beginning of the year, primarily due to government subsidies [6]. Market Conditions - The home furnishing industry is undergoing deep adjustments and transformations, facing challenges such as shrinking market demand and intensified competition [3]. - The company has noted a recovery in consumer sentiment, attributed to various government policies promoting consumption, including initiatives for home renovation and smart home products [5][6]. Strategic Initiatives - To address the declining new housing market, the company is focusing on the existing housing market by opening community stores and collaborating with local intermediaries [7]. - The company aims to attract younger consumers (those born in the 1990s and 2000s) by enhancing product styles, utilizing e-commerce and social media for customer acquisition, and providing one-stop services [8]. Company Overview - Founded in 1994, the company is a leader in the custom home furnishing industry and was the first publicly listed company to exceed a market capitalization of 100 billion yuan [8]. - As of May 29, the company's market capitalization stood at 37.83 billion yuan [8].