弹窗广告可能导致中国车遭到全球抵制

Core Viewpoint - The incident involving Deep Blue Automotive's forced pop-up ads in its vehicle system may represent a significant risk for the Chinese smart car industry as it attempts to expand internationally [1] Group 1: Advertising Practices - The appearance of full-screen pop-up ads in vehicles is unprecedented, marking a shift from traditional advertising methods seen in apps and televisions [3] - Deep Blue's use of pop-up ads for a "customer appreciation coupon" raises concerns about future advertising practices, potentially leading to more intrusive ads from various brands [5] - The automotive industry may follow a similar trajectory as smart TVs, where consumers are forced to accept ads or pay significantly more for ad-free experiences [5] Group 2: Safety and Regulatory Concerns - Unlike ads on TVs or smartphones, pop-up ads in vehicles can directly impact driver safety, with reports of drivers nearly having accidents due to obstructed views from ads [7] - European regulations like GDPR impose severe penalties for unauthorized data usage, which could be triggered by such advertising practices [9] - The interconnected nature of vehicle systems means that even a single ad push could alert regulators to potential privacy violations, raising the stakes for manufacturers [11] Group 3: Market Implications - If Chinese automakers are labeled as "privacy-infringing," their international strategies, particularly in smart cockpit development, could be severely undermined [13] - The incident could lead to a broader industry trend where other manufacturers adopt similar advertising strategies, further eroding consumer trust [13][19] - The perception of Chinese vehicles as "unsafe" or "disrespectful of privacy" could hinder their acceptance in Western markets, exacerbating existing skepticism towards Chinese products [16] Group 4: Industry Warnings - The Deep Blue incident serves as a warning for the entire industry, highlighting the potential for advertising to overshadow the primary function of vehicles [19] - The risk of transforming vehicles into advertising platforms could lead to a collective backlash from consumers and regulatory bodies, threatening the future of Chinese smart cars globally [19]