体育用品制造加快向智能化绿色化转型

Core Viewpoint - The Chinese sports goods industry is experiencing significant growth driven by advancements in technology, sustainability, and globalization, with a total output surpassing 2 trillion yuan in 2023 [1][6]. Industry Growth and Trends - The sports goods manufacturing sector is closely linked to both public welfare and economic development, with a steady increase in production and sales due to the booming sports consumption market [1]. - The industry is transitioning from traditional manufacturing to "smart manufacturing," emphasizing quality and innovation in response to changing consumer demands [3]. Technological Advancements - Companies like Qingdao Impulse Health Technology Co., Ltd. are leveraging AI and big data to create personalized fitness solutions, enhancing user experience and training effectiveness [2]. - The adoption of smart training systems, such as those developed by Sanbaisuo, is increasing, providing real-time feedback and personalized training plans for athletes [3]. Sustainability Initiatives - The industry is moving towards greener practices, with new materials and technologies being developed to meet environmental standards, such as the water-based acrylic materials used in sports flooring [4]. - Energy-efficient designs, like the inflatable sports venues showcased by Yodun, demonstrate significant reductions in energy consumption compared to traditional structures [5]. Global Market Dynamics - China's sports goods exports reached $28.396 billion in 2024, showing resilience despite external pressures, with a 4.04% year-on-year increase in the first quarter [6]. - Companies are shifting from an OEM model to building their own brands, enhancing their competitiveness in international markets [6][7]. - The focus on diversifying market presence is evident, with companies like Taishan Sports expanding into Europe, Southeast Asia, and South America to reduce reliance on traditional markets [7]. Strategic Recommendations - Industry leaders advocate for a strategic shift from "OEM export" to "brand export" to improve the quality of sports goods and adapt to changing global trade environments [8].