打造文旅融合新亮点

Core Viewpoint - The article highlights the successful development of a comprehensive tourism model in Xuyi County, Jiangsu Province, focusing on the integration of cultural and tourism sectors, optimizing service offerings, and innovating consumption scenarios to enhance visitor experiences and economic benefits [1][2]. Group 1: Tourism Growth and Visitor Statistics - During the "May Day" holiday, Xuyi County received a year-on-year increase of 82.16% in tourist arrivals, with a peak daily footfall of over 50,000 at the Longxia Night Market, leading to a sales volume of 200 tons of crayfish, which accounted for over 70% of restaurant consumption [1]. - The proportion of out-of-province visitors increased to 43.86% due to initiatives like the "Tourism Passport" and "Two Days and One Night" boutique routes [1]. - The percentage of overnight visitors during the "May Day" period reached 75.97%, with hotel occupancy rates hitting a historical high of 89.32% [2]. Group 2: Infrastructure and Service Enhancements - Xuyi County has implemented micro-renovations in scenic spots, adding new experiential projects like off-road vehicles and enhancing cultural and dining services to optimize consumption structures [2]. - The establishment of uniform and distinctive cultural spaces, such as the Huai'an Reading Rooms and the Tianquan Lake Observatory, has contributed to the region's cultural appeal [1]. - The introduction of a smart tourism platform has achieved full online ticketing and reservation coverage, with secondary consumption in scenic areas exceeding 50% for the first time [1]. Group 3: Innovative Tourism Experiences - Xuyi County is focusing on creating youth-oriented and immersive tourism experiences, with seasonal activities like the "Micro Winter Olympics" at Tieshan Temple and stargazing events at Tianquan Lake [2]. - The First Mountain scenic area has introduced themed night tours, attracting 193,600 visitors with light shows and immersive parades [2]. - New IP projects, including the Crayfish Museum and themed hotels, provide multi-dimensional experiences combining culinary, visual, and auditory elements for visitors [2].