文旅融合托举雪域高原明珠

Core Viewpoint - Lhasa is leveraging its unique cultural and natural resources to develop its cultural tourism industry as a pillar of economic growth, demonstrating a commitment to high-quality development in line with Xi Jinping's thoughts on socialism with Chinese characteristics for a new era [1][2][3]. Group 1: Economic Performance - In 2024, Lhasa received 43.24 million domestic and international tourists, marking a 15% year-on-year increase [1]. - The tourism revenue reached 52.93 billion yuan, reflecting a 14% year-on-year growth, establishing cultural tourism as a key driver of Lhasa's economic development [1]. Group 2: Development Strategies - Lhasa is implementing a comprehensive approach to tourism development, emphasizing five key concepts: all elements, all processes, all time and space, all regions, and all cultures [2]. - The city is focusing on balancing ticket revenue with service industries, scenic spots with overall environment, sightseeing with wellness tourism, infrastructure with supporting facilities, and standard actions with conceptual services [2]. Group 3: Challenges and Innovations - The integration of culture and tourism in Lhasa faces challenges such as mismatches between world-class tourism resources and industry development, management systems, product development, and talent requirements [3]. - Lhasa aims to strengthen institutional design for cultural tourism integration, promoting innovation in concepts, mechanisms, business formats, and models to enhance overall benefits and public satisfaction [3].