以技术升级为支撑 丰富产品种类与口味 魔芋休闲食品加速崛起

Core Insights - The rise of konjac as a popular snack food in China's southwestern region is driven by increasing consumer health awareness and advancements in modern food technology [1][6] Market Growth - The konjac snack food market in China has experienced rapid growth, with a compound annual growth rate (CAGR) exceeding 20% from 2014 to 2023, reaching a market size of over 18.3 billion yuan in the previous year [4] - Konjac snacks, particularly konjac jelly, have become dominant, with the konjac jelly segment alone accounting for approximately 8.5 billion yuan [4] Product Innovation - Modern food technology has transformed konjac from a traditional ingredient to a versatile snack food, with innovative products like konjac jelly, konjac chips, and konjac noodles emerging [3][6] - The introduction of various flavors and forms caters to diverse consumer preferences, enhancing market share and expanding consumption scenarios [3][4] Consumer Demand - The health attributes of konjac, such as low calories and high dietary fiber, align well with contemporary consumer desires for healthy snacks, driving market expansion [6][8] - The current penetration rate of konjac snacks in the potential consumer base is only 15%, indicating significant room for growth [8] Industry Outlook - The konjac snack food market is projected to maintain a 20% CAGR over the next five years, with the industry size expected to grow twelvefold from its current level [8] - Companies are encouraged to invest in research and development to create unique and nutritious konjac products, enhancing their market position [8][9] Supply Chain and Marketing - The konjac snack industry has established a comprehensive supply chain, ensuring stable raw material supply and quality control [6][9] - Multi-channel sales strategies, including online and offline platforms, have increased market reach and sales volume [7][9] International Potential - As a major global producer of konjac, China has significant advantages in exporting konjac snack foods, with potential for increased international market presence [9]