滨州｜滨州市深入实施品牌发展战略，“滨”字号品牌故事向世界展现魅力

Core Viewpoint - Binzhou is actively implementing a brand development strategy, showcasing the charm of "Bin" brands to the world, with "Good Products Binzhou" gaining significant recognition [2][4]. Group 1: Brand Development and Achievements - 18 enterprises from Binzhou were listed in the "2025 China Brand Value Evaluation Information," with a total brand strength of 14,997 and a total brand value of 112.133 billion yuan, ranking second in the province for the number of listed companies and brand strength, and third for brand value [2]. - The city has established a robust policy support system, issuing documents such as the "Brand Story Excavation Action Plan" and the "Good Products Binzhou Quality Public Brand Management Measures," encouraging enterprises to shift from "producing products" to "building brands" [2][3]. - The "China Smart Kitchen Capital" brand, covering the entire commercial kitchenware industry chain, was born in Boxing County, with over 2,800 kitchenware enterprises occupying 40% of the national market share and an annual output value exceeding 30 billion yuan [2]. Group 2: Quality and Innovation - Binzhou enterprises are increasingly focusing on innovation and quality, transitioning from "product output" to "brand output," as seen with companies like Weiqiao and Zhongyu Foods [3]. - The city has launched the "Hundred Thousand" benefit enterprise service project, creating the "Bin Smart Sharing" quality station to provide comprehensive quality infrastructure services to enterprises [3]. - The implementation of the chief quality officer system and the "Quality Brand Establishment Action" has led to the selection of 21 brand entities in the "Good Products Shandong" brand list, enhancing overall industry capability [3]. Group 3: Brand Storytelling and Cultural Significance - Zhongyu Foods has successfully established a brand matrix centered around its well-known trademark "Zhongyu," emphasizing fresh, high-quality products that are popular nationwide [4]. - The storytelling of "Bin" brands, such as "Food Domain Binzhou" and "Grain and Oil Golden Triangle," is breaking regional boundaries and showcasing the unique charm of "Quality Binzhou" to the world [4]. - The craftsmanship of Boxing kitchenware, the resilience of Huimin rope nets, the sweetness of Zhanhua winter jujubes, and the deliciousness of Beihai shrimp are becoming cultural symbols of Binzhou, reflecting the industrious spirit of its people [4].