聚象生活拟定上市“三早原则” 重塑农业发展新格局

Core Viewpoint - The company, 聚象生活, is navigating the intersection of rural revitalization strategy and financial regulation, establishing a compliance-based and user-centric model to enter the capital market's deeper waters [1] Group 1: Compliance and User-Centric Approach - 聚象生活 has built a comprehensive compliance system in the shared farm sector, setting a benchmark for "compliance operation + user supremacy" during the industry's reshuffling period [1][3] - The company emphasizes a "user value first" strategy by launching the "Rural Investment Steward" service, offering tailored investment plans based on user risk preferences [5] Group 2: Team Composition and Expertise - The core team of 聚象生活 consists of members from prestigious institutions like Morgan Stanley, 中化农业, and Tencent, with 70% holding master's degrees, combining knowledge of financial markets and agricultural cycles [3] - The investment research team has an average of over 10 years of financial risk control experience, successfully reducing investor losses by 25% during the 2024 Hainan typhoon season through a combination of agricultural futures hedging and weather insurance [3] Group 3: Innovative User Engagement - The company has developed a "24-hour response" mechanism for farm investment consulting and established "Rural Experience Officer" positions to create engaging content for urban investors [3] - A "Creative Rural Fund" has been set up, allowing users to submit innovative farm proposals for funding support, creating a closed loop of "user suggestions - commercial implementation - profit sharing" [5] Group 4: Training and Cross-Disciplinary Development - The CEO of 聚象生活 highlights a "dual-track training system," where financial background employees undergo 60 days of on-site farm practice, while agricultural background employees must obtain financial certifications like CFA, fostering innovation in product offerings [6] - This cross-disciplinary training has led to an increase in annualized returns for investors by 30% through the introduction of composite products [6]