大自然家居与康树Kährs集团达成战略合作， 共筑中国高端家居市场新格局

Core Insights - The strategic partnership between Daziran Home and Kährs marks a new phase in the integration of the flooring industry resources between China and Europe, focusing on the high-end eco-friendly home market in China [1][8]. Group 1: Company Profiles - Kährs Group, one of Europe's largest wood flooring companies, has over 160 years of history and is a leader in three-layer solid composite flooring, with an annual production capacity exceeding 17 million square meters [5]. - Daziran Home has over 30 years of experience in the Chinese market, with a network of over 5,000 offline stores and a brand value exceeding 91.056 billion yuan in 2024, positioning itself among the top in the Chinese home furnishing industry [5][6]. Group 2: Strategic Collaboration - The partnership aims to leverage Kährs' advanced manufacturing technology and Daziran's established distribution network to upgrade the high-end eco-friendly home market in China [8]. - Both companies will explore collaboration in product integration, channel development, and service enhancement to create a global strategic synergy, targeting high-end consumers in China [9]. Group 3: Future Outlook - Daziran Home will act as Kährs' agent in China, responsible for brand promotion, channel distribution, and terminal services, focusing on high-end consumers who value design [11]. - The collaboration is seen as an opportunity for Chinese home furnishing companies to align with global advanced manufacturing standards, promoting a professional and international approach in the high-end flooring market [13]. - Kährs' CEO highlighted Daziran's deep understanding of Chinese consumers and digital capabilities as key to their localization strategy, with plans for joint R&D to develop innovative products tailored to Asian lifestyles [15].