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中国市场承压 LVMH:注意到中国消费者正转向本土品牌
LVMHLVMH(US:LVMUY) 智通财经网·2025-05-30 03:41

Group 1 - LVMH has observed a growing interest among Chinese consumers in local brands, particularly in the jewelry sector, with a significant surge in demand for Chinese gold jewelry companies [1] - LVMH's financial performance has faced challenges, with a projected revenue decline of 2% to €84.683 billion and a net profit drop of 17% to €12.25 billion for 2024, alongside underwhelming Q1 2025 results [1] - Lao Pu Gold has achieved remarkable sales performance in China, averaging sales of ¥328 million per store in 2024, ranking first in revenue and sales efficiency among all jewelry brands in the region [1] Group 2 - The unique cultural value and intangible heritage craftsmanship of Lao Pu Gold are attracting high-end Chinese consumers who previously favored international luxury brands [2] - Richemont Group's CEO acknowledged the competitive threat posed by Lao Pu Gold, highlighting its deep roots in Chinese culture and its impact on market vitality [2] Group 3 - Morgan Stanley has warned European luxury brands to closely examine the competitive threat from Lao Pu Gold, suggesting that its strong performance could disrupt the long-held perception that local competitors do not pose a threat [3]