Group 1 - The core viewpoint of the news is the launch of the first AI reputation service product in the performance industry, named "Lighthouse AI Performance Reputation Analysis," which utilizes AI algorithms to analyze user reviews on the Damai platform to help theaters optimize their productions and improve marketing efficiency [1] - Damai platform generates approximately 2 million authentic user reviews annually, providing significant reference value for theaters to adjust their marketing and operational strategies [1] - The Lighthouse AI Performance Reputation Analysis covers multiple dimensions such as plot, actors, production, innovation, and criticisms, allowing for quick extraction of strengths and weaknesses from thousands of reviews, thus facilitating commercial feedback from users to businesses [1] Group 2 - In recent years, Damai has made various innovations and developments in the areas of theater category sales and user engagement [2] - The company has implemented data-driven products like "Want to See" and "Wish List" to help projects identify high-potential users in advance, accelerating sales conversion through traffic and benefits [2] - Damai has established a comprehensive performance marketing service system that includes influencer marketing, short video marketing, and offline promotions to enhance user loyalty and drive sales [2]
数据成演出行业重要宣发要素 灯塔加码AI口碑服务产品
Huan Qiu Wang·2025-05-30 04:00