广药王老吉构建东南亚市场本土化生产体系

Core Insights - The 2025 ASEAN-China-GCC Economic Forum was held in Kuala Lumpur, where Guangzhou Wanglaoji Health Industry Co., Ltd. signed production cooperation agreements with Malaysian companies Baosteel Can Co., Ltd. and P.C.I. Professional Canning Co. to localize production in Southeast Asia [1][2] - The collaboration aims to establish a systematic overseas layout for Wanglaoji, integrating supply chain synergy, localized production, and deep distribution [1][2] Group 1 - Wanglaoji is accelerating its internationalization process and focusing on localizing its products, marketing, and supply chain to enhance market penetration [1] - Baosteel Can Co., Ltd. has an annual production capacity of 800 million cans and is a wholly-owned subsidiary of Shanghai Baosteel Packaging Co., Ltd. [1] - The partnership with Baosteel Can is the first tangible project under their global strategic cooperation, aiming to penetrate the Southeast Asian market, including Indonesia and Thailand [1] Group 2 - P.C.I. Professional Canning Co. has a wide business network and has achieved digital operations, intelligent production, and visual management [2] - The collaboration with both Baosteel Can and P.C.I. signifies a comprehensive and systematic approach for Wanglaoji in production and sales in Malaysia and Southeast Asia [2] - The company aims to enhance its overseas resource allocation, compliance management, and market expansion while promoting cultural recognition through its global brand [2]