Xin Lang Ke Ji·2025-05-30 06:58Core Insights - JD MALL (Beijing South Third Ring Store) is set to officially open on May 31, featuring immersive experiences, comprehensive product coverage, and scenario-based services [1][3] Group 1: Store Features - JD MALL is the first large-scale commercial complex in South Beijing in nearly a decade, covering 78,000 square meters across 7 floors [3] - The store includes a variety of business formats such as home appliances, home decor, 3C digital products, leisure entertainment, outdoor sports, and bookstores, offering over 200,000 types of products [3] - The store features more than 30 immersive 1:1 real-life smart experience halls, designed to match different family space needs and provide a one-stop shopping experience [3] Group 2: Brand Partnerships and Offerings - The store has attracted top global brands in home appliances and home decor, and includes a digital experience area featuring major brands like Apple, Huawei, and Razer [3][4] - JD MALL has initiated an external leasing model, bringing in the National Library bookstore to create an immersive cultural space [3] - A large children's playground is being developed in collaboration with Le Lifang, aimed at providing educational and entertaining experiences for families [3] Group 3: Promotional Strategies - The store will serve as the largest integrated national subsidy experience market for home appliances and 3C products in Beijing, with over 100,000 items eligible for the old-for-new national subsidy [4] - During the opening event, consumers can enjoy dual benefits of government subsidies and opening discounts, with discounts up to 50% on products [4]