Core Insights - The trend of "traveling with pets" is gaining popularity, leading to the emergence of a new sector combining "pets and tourism" which is becoming a growth point for the cultural tourism economy [1][3] - Jiangsu province is actively promoting the integration of "pet economy" with the cultural tourism industry through various innovative initiatives such as pet-themed carnivals and pet-friendly demonstration zones [1][3] - The first pet carnival in Changzhou attracted over 28,000 visitors and generated consumption exceeding 5.7 million yuan in pet-related and tourism products [1] - The "China Pet-Friendly Demonstration Zone" title awarded to Suqian's Shuyang District highlights the growing recognition of pet-friendly initiatives as a warm branding strategy [3] Industry Developments - The "2025 First Wuxi Huishan International Pet Expo" attracted over 100,000 visitors, showcasing the increasing popularity of pet-centric cultural tourism events [2] - Jiangsu's initiatives include nearly 30 pet-themed activities during the "Love Pets Together" consumption season, indicating a robust market response to pet-friendly tourism [1] - The pet economy is experiencing rapid growth, driven by a diverse demand and increasing competition, suggesting a significant expansion of the industry scale [3]
江苏多地催生“宠物+文旅”新赛道
Xin Hua Ri Bao·2025-05-30 07:03