Core Insights - The "颜值经济" (beauty economy) is thriving, with a growing preference for minimally invasive and immediate effect body shaping procedures, despite concerns over market information and effectiveness [2] - Meituan Medical Health launched the "放心美·无忧保障" (Worry-Free Beauty Assurance) service to address user concerns by providing a doctor-centered service model that ensures simple decision-making, transparent pricing, and guaranteed results [2] - The initial offering includes a fixed-price "V-face" plan with four key guarantees, and additional plans for other body parts will be introduced throughout the year [2] Group 1 - The "无忧保障" (Worry-Free Assurance) service is an upgrade to the "放心美" (Worry-Free Beauty) system launched in 2022, which has expanded to cover 2,000 medical beauty institutions and over 4,000 smart verification devices by the end of 2024 [3] - Meituan Medical Health aims to enhance the consumer experience in the medical beauty sector through collaboration with institutional partners, optimizing product and service processes [3] - The platform offers support to institutions participating in "无忧保障," including traffic allocation, exclusive assurance branding, and scene marketing, attracting 122 institutions across 12 cities [3]
美团医美推出“方案+保障”新型服务范式