2025年“国寿616”客户节正式开幕，广发银行推动综合金融服务新升级

Core Insights - The 19th "Guoshou 616" Customer Festival, themed "Intelligent Life Protection," was officially launched by China Life Group's member unit, Guangfa Bank, focusing on comprehensive financial services that integrate consumption, retirement, wealth, health, and technology [1] Group 1: Consumer Promotion Initiatives - Guangfa Bank has introduced various promotional activities targeting large consumer goods such as automobiles and housing, as well as green smart home appliances and digital devices, to stimulate market consumption and optimize consumption structure [2] - The bank launched the "Guangfa Car e-loan" product, offering a minimum zero down payment car loan and a flexible repayment option called "elastic tail payment" to ease monthly payment burdens for consumers [2] - During the customer festival, Guangfa Bank is providing personal credit consumer loans up to 1 million yuan with limited-time interest rate coupons to enhance its financial product offerings [2] Group 2: Health and Retirement Financial Services - Guangfa Bank is focusing on retirement and wealth management by offering a comprehensive personal pension service, including a personal pension account with a maximum benefit of 288 yuan [4] - The bank has introduced the "Retirement Preferred" product line and various discounts such as "Senior Dining Hall" to cater to the financial wellness needs of elderly clients [4] - In response to the growing health awareness, Guangfa Bank is promoting a "Vitality Unleashed" online health running event through its mobile banking app, rewarding participants with points and wellness vouchers [4] Group 3: Technological Advancements in Financial Services - Guangfa Bank has upgraded its mobile banking AI assistant "Xiao Zhi" using large model technology, introducing features like intelligent asset allocation, voice transfer, and account inquiries for enhanced customer interaction [5] - The bank aims to provide more personalized services by generating tailored asset allocation plans based on customers' financial situations and investment preferences [5] - Guangfa Bank is committed to enhancing its digital financial solutions through resource pooling and innovative technology to improve service efficiency and customer experience [5]