Nan Fang Du Shi Bao·2025-05-30 07:48Core Insights - The closure of the "10 million deposit for internship opportunities" program by Industrial Bank highlights issues of fair competition in the banking sector [2] - The competition among banks for high-net-worth clients continues to intensify, with various strategies being employed to attract and retain these customers [2][3] Group 1: Private Banking Strategies - Banks are focusing on providing educational opportunities for high-net-worth clients' children, with services like overseas study programs being a common offering [3][4] - ICBC's private banking division serves over 300,000 clients, with many participating in charitable donations, indicating a trend towards integrating philanthropy into banking services [2][4] - CCB's private banking center has 248 branches and manages financial assets of 2.78 trillion yuan, showing a growth of 10.31% year-on-year [3] Group 2: Market Growth and Client Base - As of the end of 2024, the total number of private banking clients among 13 major banks in China reached 1.7131 million, an increase of 17.4% from the previous year [5] - The asset management scale of ICBC's private banking reached 3.47 trillion yuan, marking a growth rate of 13.2%, leading the industry [5][6] - The private banking sector is becoming a crucial growth area for banks, especially as traditional retail banking faces challenges [5] Group 3: Client Requirements and Service Offerings - The minimum financial asset requirement for private banking clients varies among banks, with some setting the threshold at 600,000 yuan, while others, like CMB, consider 10 million yuan as the starting point [6][7] - The services offered by private banks are diversifying, including non-financial services such as family governance, health care, and personalized lifestyle services [8] - Recent trends indicate a shift in high-net-worth clients' consumption patterns, with a focus on enhancing quality of life and well-being rather than material goods [9]