本来生活端午销售季企业端业绩同比增长超10% 四大趋势显现

Core Insights - The core viewpoint of the article highlights the significant growth of Beijing Benlai Workshop Technology Co., Ltd. ("Benlai Life") in the corporate welfare procurement sector, with a year-on-year increase of over 10% during the 2025 Dragon Boat Festival sales season, indicating a strong consumer demand and competitive advantage in the market [1] Group 1: Market Trends - The most notable characteristic of corporate welfare procurement in 2025 is the emphasis on "health attributes," driven by both policy and demand [1] - There is an explosive demand for health-oriented products, with companies increasingly prioritizing the nutritional value of ingredients, such as low-GI and functional foods, in their procurement choices [1][2] - The focus on product quality and employee experience is becoming more pronounced, with companies demanding higher standards in raw material selection and production processes [2] Group 2: Consumer Preferences - The trend of scenario-based welfare design is emerging, as companies pay more attention to emotional care and the diverse needs of employees in different contexts [2] - Benlai Life has introduced various gift boxes tailored to different age groups and regional preferences, such as outdoor camping boxes and differentiated flavor gift boxes for different regions [2] Group 3: Procurement Decision Factors - Brand recognition and comprehensive service levels are critical factors in corporate procurement decisions, with longer decision cycles posing challenges for many companies [3] - Benlai Life addresses these challenges by proactively identifying customer needs and providing tailored solutions, enhancing the overall procurement experience for corporate clients [3]