北汽蓝谷业绩说明会：多措并举，提升经营质量

Core Viewpoint - The company is committed to enhancing its high-end electric vehicle brand, Xiangjie, in collaboration with Huawei, aiming to establish a strong presence in the luxury electric vehicle market [1][3]. Group 1: Brand Development and Strategy - Xiangjie is a high-end luxury brand co-developed with Huawei, with the first model, Xiangjie S9, set to launch in August 2024, targeting a price point around 300,000 yuan [1]. - The company has established a dedicated Xiangjie division to prioritize brand development and has adopted a "dual brand, dual model" strategy focusing on both Xiangjie and Jihu [3]. - Leadership from both BAIC Group and BAIC Blue Valley is actively involved in promoting the Xiangjie brand through various marketing events and product launches [3]. Group 2: Resource and R&D Investment - Significant resources have been allocated to ensure high manufacturing standards, with partnerships with Magna and Mercedes-Benz to enhance product quality and delivery capabilities [3]. - The company is prioritizing R&D for the Xiangjie brand, with over 1,200 engineers dedicated monthly to support development efforts in collaboration with Huawei [3][5]. Group 3: Sales and Market Expansion - The company plans to establish numerous Xiangjie user centers in first to third-tier cities by the end of the year to enhance market penetration [4]. - The sales strategy includes increasing the sales ratio of Xiangjie vehicles from 1:10 to approximately 1:3 compared to Jihu, alongside efforts to boost international sales [6]. Group 4: Financial Performance and Future Plans - In 2024, the company expects to achieve a revenue of 14.512 billion yuan, reflecting a year-on-year growth of 1.35%, while Q1 2024 revenue reached 3.773 billion yuan, up 150.75% [5][9]. - The company has outlined a three-year plan (2025-2027) focusing on sales volume, product mix optimization, cost reduction, and overall profitability improvement [5][6]. - Initial results from these strategies show a 151% increase in revenue in Q1, with an average selling price increase of 9,000 yuan and a 4.1 percentage point improvement in gross margin [9].