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新华时评丨IP出海,“潮”起东方
Xin Hua She·2025-05-30 10:02

Core Insights - The rise of Chinese original IPs, exemplified by the "Labubu" toy, reflects a significant trend in global cultural exchange, showcasing the successful integration of traditional Chinese culture with modern aesthetics [1][2][4] - The robust growth of China's cultural consumption market, with per capita spending on education and entertainment projected to reach 3,189 yuan in 2024, underpins the expansion of Chinese IPs internationally [2] - Innovation is identified as a key driver for the global appeal of Chinese IPs, with notable success in the gaming sector, where four out of the top ten most profitable mobile games in 2024 are from China [3] Group 1 - The "Labubu" toy has gained immense popularity in overseas markets, with significant demand in Europe and the U.S., and has been recognized in Thailand as a "Magical Thailand Experience Officer" [1] - The success of Chinese original IPs is attributed to their creative transformation of traditional culture, as seen in works like "Nezha: Birth of the Demon Child" and "Black Myth: Wukong," which blend Eastern philosophy and aesthetics with modern storytelling [2] - The increasing openness of China's foreign exchange environment, including visa policies, has facilitated cultural exchanges and enhanced global understanding of Chinese culture [4] Group 2 - The strong foundation of China's cultural industry, supported by technological capabilities and a large consumer base, drives the rapid iteration of cultural products [2] - The article from The Economist highlights various innovative Chinese products across sectors, emphasizing that innovation is crucial for enhancing China's cultural influence [3] - The growing presence of foreign users on Chinese social media platforms, such as Xiaohongshu, fosters cross-cultural interactions that promote the global reach of Chinese original IPs [4]