大马力电车厂商应培训用户？多家车企开展“安全驾驶训练营”，莲花集团CEO冯擎峰：公司最大的挑战在中国市场

Core Viewpoint - The Lotus Group emphasizes the importance of user training for high-powered vehicles, advocating for a comprehensive training program to ensure safe driving practices, particularly for their Evija model with 2039 horsepower [1][6]. Group 1: Training Initiatives - The Lotus Group has launched a public safety driving training program called the "Lotus Track Safety Driving Camp," which is free and open to everyone, funded with an investment of 20 million yuan [1]. - The training curriculum includes emergency avoidance, moose tests, continuous obstacle avoidance, loss of control adjustments, and safety theory for assisted driving [1]. - Other automotive companies, such as XPeng Motors and Xiaomi, are also introducing user training programs focused on safe driving and understanding the limits of assisted driving technologies [2]. Group 2: Market Challenges - The Lotus Group faces significant challenges in the Chinese market, struggling to achieve expected sales volumes, which are anticipated to be around 2,000 to 3,000 units [11]. - Despite challenges in China, the brand has seen success in international markets such as the UK, Europe, the Middle East, South Korea, and Japan, indicating a balanced global marketing strategy [11]. - The company aims to enhance brand awareness and recognition in China, positioning itself as a competitor to luxury brands like Porsche [11]. Group 3: Corporate Strategy - The Lotus Group is part of Geely Holding Group's broader strategy, which includes ceasing independent electronic architecture development to leverage Geely's existing capabilities [12]. - The company is also providing technical support to other brands within the Geely ecosystem, focusing on lightweight design and chassis tuning [12].