Mei Ri Jing Ji Xin Wen·2025-05-30 10:47Group 1 - The automotive market is experiencing a new round of price wars, with significant price reductions on various models, such as the Geely Emgrand at 29,900 yuan and the Chery Tiggo 3X at 34,900 yuan [1][2] - Following BYD's promotional campaign on May 23, other brands like Geely and Chery quickly adopted similar strategies, but the discounts often involve repackaging existing subsidies rather than genuine price cuts [2][3] - Sales personnel from various companies indicate that the current price reductions are primarily aimed at clearing inventory and boosting sales, rather than reflecting a true decrease in vehicle prices [2][8] Group 2 - Geely's recent "Million Welfare" campaign offers subsidies ranging from 5,000 to 20,000 yuan, with the Geely Star Wish priced at 59,800 yuan, positioning it competitively against BYD's models [5] - Chery has also launched a "100 Billion Factory Subsidy" initiative, with the Tiggo 3X starting at 34,900 yuan, indicating that price reductions are often tied to subsidies [5][8] - The pressure to meet sales targets is evident, with reports of single vehicle profits being as low as 2,000 yuan, as manufacturers strive to improve sales figures before the end of the first half of the year [8][12] Group 3 - The automotive industry is seeing a decline in the number of models experiencing price cuts, with only 14 models reduced in April compared to 41 in the previous year, suggesting a cooling of the price-cutting trend [13] - Despite the price reductions, consumer sentiment is mixed, with some potential buyers expressing concern over the quality of vehicles due to fears of further price drops [15] - Industry experts suggest that while price promotions can temporarily boost sales, they are not sustainable long-term and may hinder overall industry growth [16][17]