Zhong Guo Qing Nian Bao·2025-05-30 10:59Core Insights - The recent launch of the ancient architecture tourism route in southeastern Shanxi has achieved significant success, with a single product transaction exceeding 20 million yuan and exposure surpassing 100,000 times, ranking first on Fliggy's domestic travel product list [1][2] Group 1: Project Overview - The "Yiqi Xunmei Plan" initiated by Alibaba Public Welfare and Fliggy aims to activate tourism resources in underdeveloped counties through digital upgrades and cultural exploration, creating tailored cultural tourism routes for counties like Ping Shun, Lei Shan, and Lan Cang [1][2] - The project team spent five months conducting preliminary research to understand the cultural characteristics of various counties, resulting in a unique route that combines scenic spots and cultural heritage [4] Group 2: Marketing and Sales Performance - The integration of digital marketing strategies has significantly increased consumer reach, with multiple county tourism routes achieving transaction volumes in the tens of millions shortly after launch [6] - A successful case study involved helping a resort in Zhejiang's Jingning She Autonomous County achieve 3 million yuan in sales during the off-season through targeted marketing and product design [6] Group 3: Talent Development - The initiative has trained nearly 80,000 rural tourism talents through online and offline training programs, enhancing local residents' service awareness and professional skills [9][11] - Training includes short video content creation and hospitality management, aimed at improving marketing capabilities and service quality in rural tourism [11] Group 4: Future Prospects - The combination of public welfare and commercial strategies is seen as a sustainable approach to developing rural economies and tourism industries, with plans to continue exploring new opportunities for underdeveloped counties [11]