Core Insights - Bawang Chaji (CHA.US) has demonstrated strong growth in its first quarterly report post-IPO, with significant increases in GMV and net revenue despite the traditionally slow season for the tea beverage industry [1][2] Financial Performance - As of Q1 2025, Bawang Chaji reported a total GMV of 8.23 billion yuan, a year-on-year increase of 38% - The total net revenue for the quarter reached 3.39 billion yuan, reflecting a year-on-year growth of 35.4% - The net profit for the quarter was 677 million yuan, up 13.8% year-on-year, maintaining a net profit margin of 20% [2][3] Market Expansion - The company has expanded its global store count to 6,681, adding 241 new stores in the quarter, with a total of 6,512 stores in China and 169 overseas [2][3] - Bawang Chaji's overseas market GMV reached 178 million yuan, a year-on-year increase of 85.3%, with 13 new overseas stores opened in the quarter [5][6] Product Innovation - The introduction of seasonal products and the "Light Cause" series has attracted new customers and retained existing ones, with a significant increase in registered members to 192.4 million, a 109.6% year-on-year growth [3][4] - The company has invested heavily in product development, IT services, and talent recruitment, with administrative expenses rising by 62.1% to 352.8 million yuan [8][9] Customer Engagement - Bawang Chaji has initiated a new customer rights system called CHAGEE TOWN, aiming to enhance user engagement and feedback through events like "CHAGEE Tea Talks" [3][4] - The "Night Cleaning Plan" has been implemented to improve operational efficiency and customer satisfaction, allowing employees to leave on time while maintaining service quality [10]
霸王茶姬(CHA.US)公布上市后首份季报 GMV同比增速达38%