武汉市面上近半栀子花来自这里，一朵花带动一条“花香产业链”

Core Viewpoint - The article highlights the traditional practice of cultivating and selling gardenias in Dongmenzhai Village, Wuhan, particularly during the Dragon Boat Festival, showcasing the economic benefits and community involvement in this floral industry [1][5][16]. Group 1: Cultivation and Economic Impact - Dongmenzhai Village has a long history of gardenia cultivation, with the planting area reaching 108 acres by 2021, producing between 4 million to 8 million fresh flowers annually, which has become a significant income source for villagers [15][16]. - Villager Li Guifeng, who owns about 10 acres of flower fields, earned approximately 80,000 yuan last year solely from flower sales, indicating the profitability of this agricultural practice [5][15]. - The introduction of online sales through platforms like WeChat has expanded the market reach, allowing villagers to sell flowers directly to customers across the country [16][21]. Group 2: Community and Cultural Significance - The tradition of using gardenias during the Dragon Boat Festival is deeply rooted in local culture, with practices such as wearing gardenias and placing them in homes to celebrate the occasion [1][2]. - The village has seen an increase in tourism, with visitors coming to experience the beauty of the gardenia fields, which has revitalized the local economy and community spirit [25][26]. - The cultivation of gardenias has led to the development of an ecological farming model, integrating the growth of other products like rice and crayfish, enhancing the overall agricultural output and sustainability [26][29]. Group 3: Innovations and Future Prospects - The village is exploring new markets for "leftover" flowers that cannot be sold as fresh, with a Sichuan company purchasing them for essential oils and perfumes, thus creating additional revenue streams [20][21]. - The expansion of gardenia cultivation has increased to over 500 acres, reflecting the villagers' commitment and enthusiasm for this industry [21]. - Plans are underway to develop rural tourism and establish a "Gardenia Village" brand to further promote the local economy and attract more visitors [29].