国际旅行商齐聚杭州 “科技感”成全球推广新名片

Core Insights - The 2025 ITB CHINA International Travel Business "Hangzhou Tour" event commenced in Hangzhou, attracting over 60 international travel representatives from 25 countries and regions to explore global tourism markets [1] Group 1: Technology and Tourism - Hangzhou showcased its technological innovations, including smart tracking flying cameras, brain-machine interface sleep devices, and real-time translation glasses, which became focal points of the event [1] - The presence of technology products impressed international attendees, with a French travel merchant expressing that the technological advancements in Hangzhou surpassed his previous impressions of the city [2] Group 2: Changing Travel Trends - Young travelers are reshaping tourism consumption patterns through short video strategies and influencer recommendations, leading to exponential growth in visitor numbers for popular attractions [2] - Korean travel agencies are adapting by promoting diversified itineraries that encourage young tourists to travel from Shanghai to Hangzhou via high-speed rail, influenced by direct flight availability and ticket prices [2] Group 3: International Exposure and Promotion - Suggestions were made to enhance Hangzhou's international visibility through events like the Liangzhu Forum, which could attract global scholars and industry leaders, thereby increasing the city's global profile [2] - The Hangzhou Cultural, Radio, Television, and Tourism Bureau plans to optimize inbound services and develop themed travel routes, aiming to showcase both the cultural heritage and the digital economy of the city [4]