恭迎“吸贵妃”回宫，年轻人在抖音买家电能买出多少乐子？

Group 1 - The trend of treating home appliances as electronic pets reflects a shift in consumer behavior, where individuals find emotional connections with their devices [5][6][11] - Naming home appliances has become a new form of internet literature, showcasing creativity and personal expression among consumers [3][6] - The recent surge in appliance purchases is driven by government subsidies, which have made upgrading more appealing and affordable for consumers [11][12][16] Group 2 - The integration of government subsidies with major sales events like 618 has significantly boosted consumer purchasing power, particularly in the electronics sector [18][30] - Young consumers are increasingly prioritizing emotional and social value in their purchases, leading to a shift in how electronic products are marketed and consumed [24][31] - The rise of content-driven e-commerce on platforms like Douyin (TikTok) has transformed the shopping experience, making it more engaging and interactive for consumers [20][28][30] Group 3 - The demand for innovative and aesthetically pleasing home appliances has increased, with consumers looking for products that enhance their living spaces [11][16][20] - The effectiveness of live-streaming as a sales tool has grown, with brands leveraging entertaining content to connect with younger audiences [22][28] - The simplification of subsidy rules and promotional strategies has made it easier for consumers to navigate purchasing decisions, enhancing overall shopping satisfaction [30][31]