Gap shares tank after company warns Trump's tariffs could squeeze profit by $150M

Core Viewpoint - Gap's shares fell significantly after the company warned that tariffs could impact its profits by $150 million in 2025, despite reporting first-quarter earnings that exceeded expectations [1][7]. Financial Performance - Gap reported first-quarter earnings of 51 cents per share, surpassing Wall Street's forecast of 45 cents [7]. - Comparable sales increased by 2%, better than the expected 1.7% rise, while revenues grew by 2% to $3.5 billion [5]. - The company maintained its fiscal guidance, expecting sales growth of 1% to 2% and operating income growth of 8% to 10%, targeting $1.1 billion [7]. Tariff Impact - The company indicated that the potential effects of tariffs are not reflected in its current guidance, but if tariffs remain high, profits could be reduced by $100 to $150 million, primarily in the second half of the year [7][10]. - Tariff rates of 30% on goods made in China and 10% on goods from most other countries are particularly concerning for Gap's profit margins [10]. Strategic Initiatives - Under the leadership of Richard Dickson, Gap plans to double the use of America-grown cotton by 2026, emphasizing investment in the U.S. market [3]. - The company has diversified its supplier base, reducing its exposure to China to less than 10%, with a goal of no single country accounting for more than 25% of its supply chain by the end of 2026 [4]. Market Reactions - Following the tariff warning, Gap's shares dropped by 20%, reaching $22.40 [1]. - Several brokerages, including Jefferies, have lowered their price targets for Gap's stock, reflecting concerns about the need for reinvestment in brands like Banana Republic and Athleta to achieve consistent sales and margin growth [2].