FUBO Launches Programmatic Pause Ads: How Should You Play the Stock?

FuboTV (FUBO) has launched a new ad format called programmatic pause ads, becoming the first Connected TV (CTV) platform to do so. This is a major milestone for the company, allowing it to show targeted ads when viewers pause content.FUBO’s latest iteration of pause ads builds on its broader CTV ad innovation strategy. Initially launched last year as part of its interactive ad suite, pause ads appear a few seconds after a viewer pauses content and disappear once playback resumes. According to the company’s ...