小小冰箱贴传递的情绪价值

Core Insights - The article highlights the growing popularity of refrigerator magnets as souvenirs among travelers, emphasizing their emotional value and ability to evoke memories of travel experiences [1][2] - Refrigerator magnets serve as a means for consumers to express their identity and interests, creating a unique social culture around collecting and sharing these items on social media [2] Group 1: Emotional and Cultural Significance - Refrigerator magnets have become a symbol of travel experiences, allowing individuals to commemorate their journeys and evoke emotions associated with those memories [1] - The act of purchasing and displaying refrigerator magnets transforms the refrigerator into a visual diary of past travels, enhancing the emotional connection to the experiences [1] Group 2: Social Media and Consumer Behavior - In the age of social media, refrigerator magnets have fostered a unique social culture where enthusiasts share their collections and experiences, thus expanding their social networks [2] - The desire to share and showcase personal collections on social media platforms drives consumer behavior, as individuals seek to engage with others and gain recognition for their unique tastes [2]