“美食+”串联各类消费场景，推动文旅商体展联动

Core Insights - Shanghai is launching the "Culinary Season" from now until June 29, 2025, featuring eight distinctive street areas that will connect various consumption scenarios through "food+" initiatives, promoting cultural, tourism, and commercial interactions [1][2] Group 1: Event Details - The eight selected street areas include Fengshengli, University Road Food Street, Laowai Street, EKA·Tianwu, Xintiandi, Yuyuan Art Life Street, Qibao Ancient Town, and Nanxiang Old Street, marking their first collaborative launch [1] - University Road Food Street is hosting a "Graduation Season" event from now until June 30, offering special discounts for students with graduation certificates or student IDs, along with a themed graduation song event and interactive experiences [1][2] Group 2: Cultural and Culinary Activities - Nanxiang Old Street will feature the "Nanxiang Cultural Festival" with a focus on traditional craftsmanship, including a long street banquet and various performances such as lion dances and martial arts [2] - Xintiandi will present a "Hong Kong-style Market," showcasing innovative models of traditional brands and offering three experiential zones for visitors [2] - Yuyuan Art Life Street will host a "Bubble Party" themed around the animated series "Pleasant Goat and Big Big Wolf," along with a summer picnic event featuring wine tasting, outdoor movies, and a food market [2] Group 3: Consumer Incentives - China UnionPay is introducing dining consumption vouchers for the featured street areas, which will be available in three denominations starting mid-June and valid for seven days after receipt [2]