广州入境游持续火热

Core Insights - Guangzhou's inbound tourism market has shown robust growth in 2025, with significant increases in both the number of foreign visitors and overall inbound and outbound traveler statistics [1][2] Group 1: Inbound Tourism Growth - From January 1 to May 22, 2025, over 480,000 foreign travelers entered Guangzhou, marking a 141% year-on-year increase [1] - The total number of inbound and outbound foreign travelers exceeded 2.23 million, reflecting a 42% year-on-year growth [1] - In the first quarter of 2025, Guangzhou welcomed approximately 1.187 million overnight foreign visitors, a rise of 11.7% compared to the previous year [1] Group 2: Policy and Infrastructure Enhancements - Guangzhou has implemented various measures to enhance the inbound tourism experience, including improving customs efficiency and expanding international direct flight networks [3] - The introduction of the "immediate purchase and refund" policy and optimized tax refund store layouts have improved the shopping experience for foreign tourists [3] - The city has launched 18 convenience measures to support international events like the Canton Fair, facilitating smooth customs clearance and efficient participation for global merchants [1] Group 3: Marketing and Promotion Strategies - Guangzhou is actively promoting its tourism brand "Welcome to Guangzhou" through international marketing efforts, including exhibitions and media campaigns in key source markets such as North America and Europe [2] - The city has organized familiarization trips for foreign tourists and hosted events like the "International Tourism Influencers Happy Journey in Guangzhou" to enhance its global tourism image [2] - The focus is not only on attracting first-time visitors but also on providing high-quality experiences to encourage repeat visits [2]