aiyingshi(603214) 证券时报网·2025-05-31 02:19Group 1 - The company, Aiyingshi, plans to open 11 new stores across various cities in China before and after Children's Day, including Wenzhou, Changshu, Nanchang, Shanghai, Yancheng, Nantong, Hangzhou, Yixing, Nanjing, and Chengdu [1] - In the past year, Aiyingshi has shown significant growth in store openings, with 9 new stores opened around the National Day holiday, 20 stores from December to the Lunar New Year, and over 20 stores opened from early May to the end of May [1] - Aiyingshi holds a leading position in the domestic mother and baby retail market, particularly in high-consumption cities such as Shanghai, Ningbo, Xiamen, Wuxi, and Wuhan, where it has achieved significant market share [1] Group 2 - The company is actively enhancing its online presence through content marketing and brand live streaming to improve brand recognition and market penetration [2] - Aiyingshi has introduced over 30 new SKUs, including high-quality products like baby food, probiotics, rice cakes, and melt-in-the-mouth snacks, catering to families with children from pre-pregnancy to 6 years old [2]