Core Insights - OPEN YY and PUMA have officially announced the details of their second collaboration, themed "Daily Sports–Imagine!" which explores the athletic DNA of the H-Street shoe model while infusing new trends into its classic design [1][2] - The H-Street shoe, originally launched in 2003, is inspired by the Harambee spikes that were popular in the late 1990s, maintaining its original mesh and suede structure while enhancing retro athletic aesthetics through material quality [1] - The collaboration will be available on June 10 across PUMA and OPEN YY's official websites, select offline stores, and MUSINSA channels, showcasing a "minimal modification" strategy that preserves the shoe's original athletic attributes while achieving a trendy expression [1] Market Impact - The first collaboration between OPEN YY and PUMA sold out upon release, and this second collaboration continues the "classic revival + trendy interpretation" model, further strengthening PUMA's cultural authority in the retro sports shoe market [2] - As the June release date approaches, the new series has sparked discussions within the trend community, indicating that market feedback may provide new insights for sports brand collaboration strategies [2]
PUMA x OPEN YY第二弹联名敲定发售 重塑经典H-Street鞋型