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端午出游增长6% 大数据揭秘:草原纳凉、海滨避暑成新热点
Yang Shi Xin Wen·2025-05-31 03:48

Group 1: Travel Trends - The scale of the national travel population during the Dragon Boat Festival is expected to grow by 6% year-on-year, with short trips and nearby travel being the preferred choices [1] - New travel hotspots include grassland cooling and seaside vacations, reflecting changing preferences among travelers [1] - The most popular dragon boat viewing locations are in southern cities such as Guangzhou, Foshan, Hangzhou, Yueyang, and Chengdu, with 18% of the audience being from outside the region and a 64% increase in international visitors compared to regular days [1] Group 2: Outdoor Activities - Outdoor activities and camping are increasingly popular, with cities like Shenzhen, Kunming, Nanning, Hangzhou, and Huizhou being the most favored for camping [3] - The average duration of a camping trip is 4 hours, with individuals aged 30 to 40 making up 28% of the camping demographic, indicating a strong interest from the younger middle-aged group [5] - The camping economy is emerging as a new trend in tourism consumption during the Dragon Boat Festival [5] Group 3: Family Travel - The parent-child travel market is expected to see a new wave of consumption, with a predicted 12% increase in the number of participants compared to last year [6] - Cultural study tours are becoming a new trend in parent-child travel, with popular cultural venues like the Palace Museum and the National Museum of China seeing a 19% increase in visitors during the holiday [7] - Traditional cultural experiences related to the Dragon Boat Festival are also significant, with parent-child travel making up 22% in regions hosting dragon boat races, highlighting the growing trend of educational and cultural travel for families [7]