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晶采观察丨端午出行热度攀升 消费新活力持续释放
Yang Guang Wang·2025-05-31 07:00

Group 1 - The Ministry of Transport predicts that 687 million trips will be made during the Dragon Boat Festival holiday, representing a year-on-year increase of approximately 7.7% compared to the same period in 2024 [2] - Self-driving trips are expected to dominate travel modes, with daily traffic of small passenger cars on highways exceeding 98% of total vehicle traffic, indicating a preference for short-distance travel to nearby cities and regions [2] - The modern transportation network, covering over 6 million kilometers, facilitates quick access to diverse consumption scenarios, leading to new consumption trends [2] Group 2 - The performance of new energy vehicles is particularly noteworthy, with an expected daily traffic of 8.3 million trips during the holiday, accounting for about 21% of total daily traffic, showing significant growth compared to the previous year [2] - The overlap of the Dragon Boat Festival with International Children's Day has led to a surge in demand for short-distance self-driving and family-oriented trips, as travelers customize their itineraries based on personal interests and family needs [2] - Major urban clusters such as Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macau Greater Bay Area, and Chengdu-Chongqing are expected to be popular travel destinations, reflecting a vibrant holiday economy [3]