13万游客沉浸体验！2025非遗视频创作大会助力非遗“破圈”

Core Insights - The 2025 Intangible Cultural Heritage Video Creation Conference was held in Wuyuzhou, Jiangxi Province, focusing on the digital dissemination of intangible cultural heritage, gathering over 200 inheritors and nearly 100 young creators, with around 700 attendees [1][3][5] Group 1: Event Overview - The conference was co-hosted by the China Intangible Cultural Heritage Protection Association and major media platforms including Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and Hongguo, marking a significant collaboration between heritage inheritors and content creators [1][5] - The event featured the launch of the "Youth Intangible Cultural Heritage Video Creation Nurturing Action," aimed at supporting young creators and providing a platform for exchange and collaboration [5][21] Group 2: Key Initiatives - The "Youth Intangible Cultural Heritage Video Creation Nurturing Action" includes a training plan, policy support, and a mentorship mechanism to foster young creators and enhance the visibility of intangible cultural heritage projects [5][21] - The initiative is summarized by five key actions: maintaining a goal, capturing a hot topic, addressing a pain point, establishing a mechanism, and nurturing an ecosystem [5][21] Group 3: Digital Engagement - The conference coincided with a surge in digital dissemination of intangible cultural heritage, with significant increases in video views across major platforms during the Spring Festival [21][25] - Major platforms engaged nearly 100 quality video creators to promote intangible cultural heritage content, utilizing algorithms and topic operations to reach a broader audience, especially younger users [21][25][26] Group 4: Visitor Engagement - The event attracted 435,000 visitors, with nearly 130,000 from outside Jiangxi, highlighting the growing interest in intangible cultural heritage experiences [16][21] - Various performances and interactive experiences were organized, enhancing visitor engagement and appreciation for traditional arts [16][20] Group 5: Future Implications - The successful hosting of the conference signifies a new phase in the protection of intangible cultural heritage in China, shifting from mere skill transmission to a holistic cultural ecosystem approach [25][28] - The ongoing "Youth Intangible Cultural Heritage Video Creation Nurturing Action" is expected to broaden protection pathways and invigorate cultural transmission, contributing to cultural confidence and national strength [25][28]