国民酱酒端午焕新！郎酒端午制曲大典上 2025版郎牌郎正式发布

Core Viewpoint - The annual Duanwu Festival ceremony at Langjiu's winery emphasizes the company's commitment to traditional craftsmanship and quality, showcasing the launch of the 2025 version of the Langpai Lang liquor, which aims to enhance its market presence and consumer appeal [1][3][11]. Group 1: Ceremony and Tradition - The Duanwu Festival ceremony, held at the Langjiu winery, is a significant event that highlights the traditional practices of liquor production, specifically the making of "qu" (fermentation starter) [1][4]. - The event included participation from outstanding employees, their families, and representatives from various distributors, creating a shared experience around the production of high-quality "qu" [4][6]. Group 2: Quality and Craftsmanship - Langjiu emphasizes the importance of quality control in every step of the production process, from selecting raw materials to the fermentation and aging stages, ensuring the highest standards are met [6][7]. - The company has implemented advanced technology in its quality research facilities to monitor and control the fermentation environment, enhancing the overall quality of its products [6][7]. Group 3: Product Launch and Upgrades - The 2025 version of Langpai Lang was officially launched, maintaining the traditional "12987" brewing process, with at least 80% of the base liquor aged for over three years, ensuring a rich and pure flavor [11][13]. - The new packaging design aims to blend classic elements with modern aesthetics, making it more appealing for everyday use and festive occasions [11][13]. - The upgrade of Langpai Lang is expected to significantly impact the sauce liquor market, enhancing its competitiveness and attracting a broader consumer base due to its quality and affordability [13][14]. Group 4: Future Outlook - Langjiu's product matrix, including Qinghua Lang, Honghua Lang, and Langpai Lang, is continuously evolving, which is anticipated to strengthen the company's overall market position and drive sustainable growth [14][15].