老牌景区如何“旺丁又旺财”

Core Insights - The tourism industry is fundamentally about creating experiences and meeting people's expectations for a better life [5] - Despite high visitor numbers during holidays, many scenic spots are facing financial losses, indicating a disconnect between visitor volume and profitability [1][2] Industry Overview - The domestic tourism market has become highly competitive, with 40 new 5A-level scenic spots added in 2024 alone, alongside emerging trendy cities and niche destinations [2] - During the recent "May Day" holiday, 314 million people traveled, generating 180.27 billion yuan in consumption, yet some well-known scenic spots reported significant losses [1] Financial Performance - Among 16 listed cultural tourism companies, less than half reported growth in both revenue and net profit in the first quarter, with many experiencing declines [1] Causes of Financial Losses - Inefficient investments are dragging down performance, as seen with Zhangjiajie, which suffered losses due to poor strategic choices [3] - Outdated business models relying on traditional group tours and ticket sales are failing to adapt to changing consumer preferences for self-driving and customized travel [3] - Some scenic spots focus on attracting visitors without considering revenue generation, leading to a lack of sustainable profitability [3] Recommendations for Improvement - Scenic spots should innovate by integrating fresh elements into local characteristics to enhance their unique appeal [4] - Emphasizing differentiation over blind investment is crucial, as many locations risk becoming homogenized [4] - Providing high-quality service is essential for attracting repeat visitors, as poor experiences can deter future tourism [4]