节日热→常态火 龙舟“划”出节日消费新赛道

Group 1 - The core viewpoint is that dragon boat culture is increasingly integrated into various consumer scenarios, enhancing market activity through diverse offerings such as handcrafted models, cultural tourism routes, traditional competitions, and dragon boat cuisine [1] - In Panyu District, Guangzhou, a craftsman has produced over 200 handcrafted dragon boat models this year, with sizes ranging from 30 centimeters to 3 meters, indicating a strong demand for these culturally significant items [1] - The development of dragon boat culture into a distinctive industry is being explored nationwide, aiming to combine events, cultural tourism, and intangible cultural heritage, transitioning the dragon boat economy from seasonal popularity to sustained engagement [1] Group 2 - The dragon boat race in Nansha District, Guangzhou, attracted over 60,000 spectators, with additional activities such as a dragon boat market and traditional "dragon boat rice" enhancing the overall experience and driving local commerce [2] - There has been a significant increase in online searches for "dragon boat base" (up 216%), "dragon boat cultural park" (up 147%), and "dragon boat rice" (up 183%) since May 1, indicating growing interest in these cultural elements across various cities [2] - The introduction of exclusive benefits for race attendees, such as discounted accommodations and buy-one-get-one-free offers for attractions, has effectively linked the event to surrounding cultural and tourism resources [2]